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百胜餐饮加大对湘投资

http://eat.csonline.com.cn 2008年04月29日09时44分星辰美食网

百胜餐饮加大对湘投资　中部六省湖南餐厅数最多

星辰在线讯 百胜餐饮集团旗下百胜餐饮（武汉）有限公司在第三届中博会上透露，2008年将进一步加大其在湖南投资发展力度。在中部六省，湖南餐厅数有望继续保持领先。据悉，通过历届“中博会”搭建的交流平台，百胜餐饮（武汉）有限公司已经成为了博览会上成功达成合作协议最多的代表之一。自2006年首届中博会以来，该公司经中博会签约并开设的餐厅已达到13家。本届中博会上，记者还看到了百胜餐饮集团中国事业部公共事务与政府关系副总裁王群女士的身影，由此可见百胜集团对本次中博会的重视。

百胜餐饮中国事业部副总裁王群女士

王群在接受记者采访时表示，地处中原腹地的中部六省，投资环境良好，经济发展迅速，具有独特的竞争优势。她强调，百胜十分重视在湖南的发展，几年来，在各级政府部门的大力支持和帮助下，湖南省内已开设肯德基餐厅超过60家，员工总人数达到6325人，成为中部六省拥有肯德基餐厅最多的省份。目前，肯德基已经成为长沙乃至湖南发展最快，经营规模最大、连锁店数量最多的国际餐饮品牌。

王群向记者介绍，2008年百胜集团将进一步扩大在湖南的投资规模，加大开发力度，共同把握中部崛起带来的无限商机。2008年百胜在继续保持肯德基高速发展态势的同时，也会加强必胜客餐厅的开发速度，预计2008年百胜旗下品牌在中部六省的新店开发总投资额将超过2亿元人民币。

据记者从本届中博会上获悉，中部六省首家肯德基机场餐厅日前刚在新落成的武汉天河机场二航站楼落户，它的开业是肯德基打造中部航空交通枢纽著名餐饮品牌的重要举措。同时，肯德基湖北首家汽车穿梭餐厅在本次中博会上也顺利签约，并将于今年六月开业迎宾。对于百胜在湖南的机场、火车站等交通枢纽地段有无发展计划，以及肯德基汽车穿梭餐厅何日进驻湖南，王群向记者表示，只要消费者有需求，我们就尽可能开出餐厅。选择交通枢纽地段，如机场、火车站等，是我们的开发方向之一。而随着汽车的普及，我们对汽车穿梭餐厅将来的开发速度和发展规模也非常有信心。只要条件允许，我们就会开店，让更多的顾客享受到我们提供的美味食品与优质服务！

■相关资料：

百胜餐饮集团中国事业部隶属于全球餐厅网络最大的百胜全球餐饮集团，其旗下拥有肯德基、必胜客、必胜宅急送、必胜比萨站和东方既白等品牌，是中国最大的餐饮集团。截止目前，中国百胜已成功地在中国大陆开出超过2，100家肯德基餐厅，350多家必胜客餐厅，60余家必胜宅急送和14家东方既白餐厅，员工人数超过16万名。公司多年来一直被商务部评为中国餐饮百强企业第一名。2007年中国百胜的营业额为215亿元人民币，是百胜全球餐饮集团中增长最迅速的部分。

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