3元一根肯德基早餐时段开卖油条 --长沙美食网

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3元一根肯德基早餐时段开卖油条

http://eat.csonline.com.cn 2008年01月21日11时28分星辰美食网

　　星辰美食网讯 从今天（1月21日）早上开始，全国各大肯德基餐厅将在早餐时段出售纯中国式的传统早餐——“安心油条”。

　　据了解，此次全新上市的肯德基早餐新产品虽然是中国老百姓再也熟悉不过的油条，俗称“油果子”、“油炸鬼”，但肯德基特别强调了油条的安全性：传统制作工艺依靠添加剂“明矾”使油条膨松香脆，易造成铝超标。而他们此次推出的油条是经过一年多的研发测试，采用精选优质植物油，不添加明矾，香酥味美有嚼劲，因此肯德基特意把该款油条命名为“安心油条”，售价每根3元，以区别于普通早点摊出售的油条，并将作为肯德基早餐长期产品保留。

　　肯德基始于2002年，在全国部分城市的部分餐厅供应早餐，并于同年推出了两款极具中国本土特色的花式早餐粥：海鲜蛋花粥和香菇鸡肉粥，至此正式拉开了中国肯德基加快产品本土化的大幕。此后每年，无论肯德基早餐，还是正餐，都会推出一定数量符合中国消费者口味需求的本土化产品。这次推出的“安心油条”，是继花式粥之后推出的又一个本土化全新品项，由此，肯德基早餐餐牌上具有本土化特色的长期产品有四种：皮蛋瘦肉粥、香菇鸡肉粥、牛肉蛋花粥和安心油条。肯德基誓把本土化进行到底。

　　据肯德基产品研发负责人介绍，中国肯德基照顾国内消费者的需求，重视本土化产品研发由来已久，一方面是品种、口味，另一方面是营养、习惯搭配。自从肯德基早餐推出花式粥以来，受到不同年龄群体消费者的欢迎，但与之对应的中式配餐上还有待丰富。这次上市的“安心油条”，可谓成就了花式粥+油条的干湿组合，同时，用餐份量上也会更加合理。当然，对于喜欢创新的消费者，油条+牛奶、油条+奶茶，或者是油条+咖啡，也是不错的尝试。只要消费者有需求，肯德基早餐还会陆续推出具有中国特色的本土化产品。

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