补铁酱油受忽视营养概念需强化--长沙美食网

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补铁酱油受忽视营养概念需强化

http://eat.csonline.com.cn 2007年12月20日15时4分星辰美食网

　　星辰美食网讯 在对食品营养要求越来越高的当今市场，消费者对调味料的的选用也开始注重营养概念。记者发现，大多数消费者对加碘盐并不陌生，而与加碘盐一起被列入国家食品强化工程的铁强化酱油，却显得鲜为人知。由于市民对其功效缺乏认识，铁强化酱油几乎被打入“冷宫”。

　　记者在各大超市看到，在多达几十种的酱油品牌中，铁强化酱油只有区区两种，分别是“海天”旗下的铁强化草菇老抽和铁强化金标生抽王。被夹杂在众多酱油产品中，显得极不起眼。而在售价上，铁强化酱油与普通酱油基本持平，有些普通酱油的价格甚至超过它1元多，但“铁强化”三个字却成不了卖点，使得其销售状况十分不佳，甚至有逐渐“隐退”之势。

　　很多消费者表示，他们购买酱油时大多注意品牌，是生抽还是老抽，或是海鲜酱油还是红烧酱油，几乎没有关注过是否具有补铁功能。至于铁强化酱油的包装瓶上都会标有醒目的“补铁”标志，不少消费者认为这一标志只是商家在炒作概念罢了，根本没有重视其是否具有真正的营养价值。

　　据有关专家介绍，铁缺乏和缺铁性贫血是中国人目前普遍存在的营养问题。与其他补铁方式相比，食用“补铁酱油”最为经济且方便。它可以改善人体的铁营养缺乏状况，是我国继“食盐加碘”后实施的又一项涉及千家万户的“补铁工程”。

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