规范市场月饼呈现健康、安全、环保特色--长沙美食网

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规范市场月饼呈现健康、安全、环保特色

http://eat.csonline.com.cn 2007年08月28日15时55分星辰美食网

　　星辰美食网讯：虽然距离中秋节还有一段时间，但月饼已进入集中生产时期。今年中秋节是9月25日，邻近“十一”黄金周，两节市场档期相连，市场氛围更加突出和浓厚。据相关人士预测，今年月饼市场总体趋势是：月饼销售平稳增长，不会有较大波动；月饼消费更加理性，需求呈多样化；中低档月饼仍是市场主流，品牌效应突出；食品安全监管力度加大，月饼市场将呈现“健康、安全、环保”的发展特色。

　　为引导月饼市场良性发展，保障食品安全，商务部要求月饼生产企业严格遵守国家有关规定，严格按照有关行业标准进行生产，规范销售行为，共同维护月饼市场秩序。商务部特别提示月饼生产经营者注意以下问题：

　　1．严格执行《国务院关于加强食品等产品安全监督管理的特别规定》，遵守国家发展改革委、商务部、工商总局、质检总局《关于月饼价格、质量、包装和搭售等有关事项的公告》要求，自觉维护市场秩序。

　　2．生产者严格按照GB19855《月饼》强制性国家标准要求组织生产，原辅料应符合国家法律法规和相关标准的规定，生产过程严格食品安全控制，强化出厂检验管理；销售者必须建立并执行进货查验制度，建立健全进销台账，实行食品安全信息可追溯。

　　3．按照GB2760《食品添加剂使用卫生标准》强制性国家标准和卫生部2004年发布的《关于食品添加剂使用有关问题的公告》规定，正确使用食品添加剂，严禁超范围、超限量使用食品添加剂。

　　4．按照GB7718《预包装食品标签通则》强制性国家标准的规定，规范月饼的标签标示，真实反映产品属性，让消费者明明白白消费。

　　5．严格执行GB19855《月饼》国家标准中关于“月饼销售包装成本不得超过月饼出厂价格的25％”和“每千克月饼的销售包装容积应不超过9．00×103立方厘米”的强制性规定，禁止月饼过度包装。

　　6．月饼产品的生产销售应突出产品的特色与内在品质，禁止搭售其他物品。

　　7．采取有效措施，积极消减月饼原辅料价格上涨带来的影响，遵循公平、合法和诚实信用的原则，依法行使经营者自主定价权，合理确定月饼的出厂价格。

　　8．规范销售行为，共同维护月饼市场秩序。

　　同时，对于近年来月饼市场曾出现过的“天价月饼”、搭售其他物品和过度包装等不良现象，国家发展改革委、商务部、工商总局、质检总局四部门联合发布公告，对月饼价格、质量、包装和搭售行为进行规范，2006年GB19855《月饼》强制性国家标准开始实施，引导月饼作为传统节日食品的真实属性回归，促进了月饼市场秩序的进一步规范。由于成本的上升，今年的月饼价格虽小有上涨，但市场上很难再看到天价月饼。

　　■相关链接：

今秋月饼脱下奢华外衣成本增加带动价格上涨

　　随着一年一度的中秋佳节临近，省城的月饼市场也逐渐开始升温。连日来，记者走访多家商场发现，过去那些外观奢华的月饼都换上了朴实的外衣。对于消费者敏感的价格因素，多数商家表示，外观变得平实了，一般情况下价格自然也有所下降。
　　
　　市民欢迎简装月饼
　　
　　为在中秋市场上分一杯羹，各月饼厂商都早早推出了不同花色款式的产品。
　　
　　记者在家乐福、沃尔玛等超市食品区看到，水果馅以及传统馅料月饼都已上柜，在这些月饼中，记者发现，目前上市的月饼都是简装版的，从前五花八门的搭配礼品，如高档茶、红酒、精美工艺品等已销声匿迹，前几年一度引起轰动的“黄金月饼”更是不见踪影。据工作人员介绍，散装月饼每公斤的零售价普遍在16元至25元之间。一些盒装月饼价格普遍在100-300元之间，其中最便宜的盒装月饼只有27元。
　　
　　一位市民表示，月饼的成本并不高，但是一旦有了豪华包装，价格便可以高出几倍、甚至几十倍，实际上是为行贿受贿提供了一个载体。今年月饼没有了这些华丽的噱头，对百姓来说应该是件好事。
　　
　　成本增加带动价格上涨
　　
　　虽然没有了奢华外衣，但今年的月饼价格并未下跌。由于今年物价的迅猛上涨，也自然而然地影响到了月饼的销售价格。据一家蛋糕店的负责人介绍，年初以来，进口面粉、食用油、糖等月饼主要原料以及蛋黄、五仁、莲蓉等馅料价格普遍上涨了5%至10%，花生油的价格涨幅超过了20%，再加上劳动力和运输价格上涨等外围因素，直接影响了月饼生产成本。
　　
　　除成本上涨外，还有多数月饼生产商一致认为，行业门槛也是影响今年月饼价格走势的关键。今年月饼产品将实施QS认证制度，生产厂家需获得QS市场准入资格，才能生产月饼。今年将出台的《月饼馅料标准》也将对月饼馅料中的过氧化值、添加剂等作出新规定，这些都对月饼生产提出了更高的要求，也同样也增加了厂家的成本。

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